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Freddy Bharucha to succeed Alex Keith on December 1.
August 15, 2025
By: TOM BRANNA
Editor
Just days after naming a new chief executive officer, Procter & Gamble announces changes to its Beauty division. Current Beauty CEO, R. Alex Keith, will retire in February 2026, and Freddy Bharucha will succeed her. Bharucha is currently president, global personal care. He will transition to CEO, P&G Beauty, on December 1, 2025. Bharucha Is a 20-Year P&G Veteran “I’m deeply honored by the opportunity to continue building P&G Beauty’s legacy — a legacy that Alex and P&am...
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